Most Important Part of Selling – Pricing
When putting a home or condo for sale in the Atlanta real estate market the most important step in getting the property sold is to price the home/condo correctly. In the Atlanta market we have good steady sales but you may only get one shot to sell the property so pricing is crucial. New or inexperienced agents will sometimes make the following errors in pricing which will make the difference whether the property sells or not.
Mistake #1 – Pricing the home/condo according to what the current list prices are in the building or neighborhood. The list prices are only what the seller hopes to get for the property not what the market will actually bear. The home/ condo is only worth what a qualified buyer is willing to pay for the home/condo. That is why the actual sales of like properties should only be considered when pricing.
Mistake #2 – If the seller has some upgrades that other seller’s in the area don’t have doesn’t mean you can add onto the price 100% of the cost of the upgrades. In some cases these upgardes can only help you sell your place sooner than the other homes/condos on the market in your area at similar list prices.
Mistake #3- If there are needed reparis such as , new hot water heater , new roof,etc. this does not mean the cost of these items can be added onto the price. These are looked at as maintenance items and buyers expect theses to be in good working condition or the home/condo priced accordingly.
Mistake #4 – Seller’s thinking the buyers’ want their choices in the décor. It is so important to neutralize the home/condo as much as possible to appeal to as many buyer’s as possible. There is a reason The Van Thompson Team has homes/condos staged for sale. IT WORKS.
Mistake # 5- Not listening to your real estate agent. Most good agents sell between 20 to 40 homes per year. Chances are you may have sold several homes/condos in your lifetime. Experience does make a difference.




